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03 · Product Design case study

Casas Bahia Pay

Installment credit that works at checkout, in the app and in store.

A white-label BNPL product designed to make borrowing clearer before, during and after purchase.

Casas Bahia Pay credit offer screen

My role

Senior Product Designer. Discovery, journeys, service blueprints, UI, prototyping, validation and delivery across digital and assisted-sales flows. In parallel, I lead internal adoption of AI-assisted Design workflows at Compass UOL.

The challenge

Credit should not feel like an opaque series of forms. People need to understand the offer, complete the agreement safely and know what happens next.

The blueprint connecting channels

Assisted-sale phases at the POS, in layers: what the customer sees, what the associate does, what the partner systems record and what the credit engine runs behind the scenes.

LayerPhase 1Opening and data capturePhase 2Simulation triggerPhase 3Path and productPhase 4Credit offerPhase 5ApplicationPhase 6VoucherPhase 7Till and payment
Physical evidenceStore counter and POS screenPre-approved badge on the associate screenShop floor and product screenPayment options on screenIdentity validation screenVoucher with a code on screenAgreement PDF by email and receipt
Customer actionsGives their ID number and what they are after—Picks the product and the purchase pathDecides between credit and other methodsCompletes validation and accepts the termsReceives credit confirmationPays at the till and gets receipt and agreement
Frontstage · associateOpens the sale and captures the data in the systemSees the pre-approval and plans the approachBuilds the offer together with the customerOffers the credit line proactivelyGuides validation and the agreementConfirms the voucher and sends it to the tillTill redeems the voucher and hands over the receipt
Backstage · partner systemsRecords the registration in the sales systemsCalls the credit engineBuilds the orderShows credit as a payment methodReceives the application statusLinks the voucher to the orderPOS redeems the voucher and issues the receipt
Support · credit engineSegments: already a credit product customer?Soft simulation, with pre-approval reusable for seven daysKeeps the pre-approval validPrepares the offer with the product totalValidates identity and risk, and issues the agreementIssues the voucher with amount, items and validityReconciles payment and activates the agreement, only once paid

Public version of the artefact. Partner names, vendors and technical dependencies have been generalised.

The agreement, step by step

Product screens show simulation, offer, details, terms, security and agreement states.

01Simulate

Check eligibility without starting an unnecessary registration.

Simulate · Casas Bahia Pay
02Offer

Explain limit, installments and conditions before asking for more data.

Offer · Casas Bahia Pay
03Details

Collect only what is needed to move forward safely.

Details · Casas Bahia Pay
04Terms

Make conditions and formalization easy to follow.

Terms · Casas Bahia Pay
05Security

Handle identity and biometrics as a natural part of the journey.

Security · Casas Bahia Pay
06Agreement

Confirm formalization and make the next step clear.

Agreement · Casas Bahia Pay

States and contingencies

The project also documents payment pending settlement, a fallback validation route and credit reusable for up to seven days.

01

Payment pending settlement

Installment boleto keeps the status explicit while the first payment settles.

02

A fallback validation route

When the main validation was unavailable, a secondary route let people finish on their phone and return to checkout, instead of dropping the whole application.

03

Credit remains available

When credit is approved but the purchase is not completed, it can be reused for up to seven days.

The journey continues after purchase

The app comes in after the agreement is effective, reusing data and giving direct access to bills, a second copy and follow-up.

01

Onboarding without starting over

An account is only created or linked after the agreement is effective, reusing what was already given during the purchase.

02

Follow-up in the app

Bills, a second copy and communications join the same experience instead of becoming another channel.

Assisted sales

The same infrastructure needed to work in store for a retail partner and a telecom partner, with a straightforward path for associate, customer and checkout.

  1. 01CPF
  2. 02Pre-eligibility
  3. 03Offer
  4. 04Signature
  5. 05Voucher
  6. 06POS

The three payment models

Each one covers a different moment of the purchase.

  1. 01

    Pix with down payment

    Part of the amount is paid instantly by Pix and the rest is financed on the approved credit.

  2. 02

    Installment boleto

    Instalments become boletos, for people who cannot or prefer not to use a card.

  3. 03

    Installment Pix

    The merchant is paid in full up front while the customer pays in instalments, with no boleto in between.

Scope of the work

The actual reach of what was designed, from digital checkout to the store till.

3payment models
7 daysreusable credit
digital + storechannels covered
post-purchaseonboarding and communication

Next case

Natura

Available for opportunities

Open to senior roles and selected projects.

I am looking for teams that treat design as part of product decisions, and companies that need to turn complex problems into better digital products, experiences or operations.