Research → MVP scope
Omnichannel delivery ecosystem
I redesigned the journeys connecting stores, franchises and Beauty Consultants to make a complex operation clearer for both sellers and recipients.
4 days → ~30 min in selected scenarios
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Pallus Massucci · Senior Product Designer
I turn complexity into products that are clear, testable and ready for production.
Senior Product Designer connecting research, design and technology. I use AI to shorten the path from hypothesis to functional prototype and product decision.
Explore selected casesI work with product, technology, operations and business teams to turn unclear processes into experiences people can use and teams can sustain.
Selected cases
Omnichannel operations, contracts and credit. Real decisions and project artifacts inside each case.
Research → contract operations
Contract workflow in Salesforce
I led the design of Raízen Power’s contract workflow, from process diagnosis through operational follow-up after launch.
SUS 96 · contract time from 5 days to 1.5
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Blueprint → assisted sales
White-label BNPL for partners
I designed end-to-end journeys to embed BNPL credit into different partner ecosystems, connecting digital checkout, post-purchase, communications and in-store assisted sales.
Pix with down payment, installment boleto and installment Pix
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AI-assisted Product Design
AI applied to today’s product work.
At ajudaQi the path ran from Figma, Claude and Figma Make to a working prototype, validation with support operations and handoff to Engineering through Figma MCP, with refactoring in React and ShadCN.
View AI practiceHow I work
From an unclear problem to an experience that reaches production.
- 01Research, synthesis and problem framing
- 02Journeys, service blueprints and operational workflows
- 03Exploration, prototyping and validation with users
- 04Handoff, implementation and learning from the operation
AI-assisted across the workflowResearch synthesis · exploration · prototyping · documentation · design-to-code · handoff
Available for opportunities
Open to senior roles and selected projects.
I am looking for teams that treat design as part of product decisions, and companies that need to turn complex problems into better digital products, experiences or operations.