Product diagnosis
To turn a messy problem into a scope the team can actually decide on and prioritise.
- A read of the context and the constraints
- A map of risks, flows and opportunities
- A recommended next step
Pallus Massucci · Independent studio
Product that leaves the deck and reaches the operation.
I work with teams that need to define, test and ship clearer digital experiences, connecting business, technology and the people who run the product every day.
Talk about a projectWhen it makes sense
A product partner for moments when clarity matters more than volume.
- A critical journey is stuck between teams, rules or systems.
- The team needs to validate a direction before building.
- A complex operation needs more consistent flow, interface and handoff.
Work
Delivered projects and self-initiated redesigns, the latter labelled as proposals. Each one opens with the problem that existed, the decisions taken and what was measured.
Delivered projectPerformance agency for healthcare clinics
SoulFork
Marketing and lead capture site, live.
Speculative redesignCoimbra, Portugal
Clínica Dentária Pascoal
The price list as the argument, not as a buried table.
Speculative redesignCambuí, Campinas, Brazil
Unique Odontologia
The clinic's best asset was buried in a bullet point.
Speculative redesignJardim América, Ribeirão Preto, Brazil
Idalgo Feres
Two specialties, one page, no decision made.
Process automationIn-house studio process
Automated storyboard
From the briefing in a chat to finished PSDs, with two approvals of mine.
Ways of working
Scope is agreed after a short conversation about context, constraints and what needs deciding. Timelines vary with access, rituals and team availability.
Flow and prototype
To test a critical journey before committing engineering to the wrong solution.
- End-to-end flow
- Clickable prototype
- Criteria for validation with users and operations
Design for delivery
To take a validated experience into development with technical clarity and less rework.
- Interface and edge-case states
- Documentation and structured handoff
- Implementation support alongside the team
AI, where it helps
More alternatives and less wasted time. Judgement stays human.
I use AI to speed up exploration, prototypes and handoff, without skipping research, validation with people or technical limits.
See it appliedNext step
Got a product decision that is stuck?
Tell me the context. I will come back with a proposed scope, format and next step.