One flow, not three services
Capture, booking and attendance are presented as a single flow, because that is how the problem reaches a clinic owner: an empty schedule does not tell you which step failed.
Delivered project
Marketing and lead capture site, live.
A full site for an agency that brings patients to medical, dental, physiotherapy and nutrition clinics. The challenge was speaking to four healthcare segments without turning generic, and without promising what Brazilian professional councils do not allow you to promise.
The page itself is in Portuguese. It was written for patients in Portugal and Brazil, and translating it would misrepresent the work.
What was broken
- Four different audiences competing for the same hero section
- Promising clinical results is regulated territory in Brazilian healthcare
- Lead capture, booking and attendance treated as three separate subjects
Design decisions
Segmentation without fragmenting the page
Each of the four specialties gets its own entry point with image and video, without multiplying the page structure by four.
Language within the rules
The copy avoids promising clinical outcomes and works with what is verifiable instead: process, predictability and follow-up.
Technical
- Static HTML and CSS, no framework and no build step
- Compressed video with poster frames, loaded only where it earns its weight
- Sitemap, robots and cache rules in .htaccess
What this solves
- A clinic owner understands the offer without needing a meeting
- Each segment recognises itself without the page repeating itself four times
- The site loads fast on mobile networks, which is where the audience is
Other work
Clínica Dentária Pascoal
The price list as the argument, not as a buried table.
Unique Odontologia
The clinic's best asset was buried in a bullet point.
Idalgo Feres
Two specialties, one page, no decision made.
Automated storyboard
From the briefing in a chat to finished PSDs, with two approvals of mine.